Feb 19, 2020
I’m really excited for today’s guest. Ashlyn Carter is a conversion copywriter and marketing strategist specializing in wedding & creative industries. She traded Fortune 500 clients in corporate marketing to bring in more than seven-figures in her business writing for creatives like Jenna Kutcher, Beth Kirby of Local Milk, Julie Solomon, Katelyn James, Hilary Rushford, Lara Casey/Cultivate What Matters, and more. Her launch funnels have generated upwards of $500 thousand in revenue for clients. She's been a contributing educator with Creative Live, ConvertKit, and HoneyBook, and has been featured in Southern Living, Style Me Pretty, and more. Ashlyn lives in Atlanta and convinces her husband (and baby boy) to go with her to grab margs and tacos weekly.
I wanted to invite Ashlyn on the
show today to talk about why words matter. Ashlyn has such a
wealth of knowledge when it comes to how we can use words but more
specifically stories on our websites, and in our marketing to help
us to connect with and book our dream clients. If we can’t
articulate what it is about our service and experience that sets us
apart from the rest of the photographers then we are forced to
compete for clients only on price.